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Halo Immersive Booth
Technology / Brand · Activation / 2024
A trade-fair pavilion that behaves like a nightclub.
01
The Challenge
Cut through 800 booths at a saturated trade fair with a moment worth queueing for.
02
The Solution
A 360° LED cylinder with reactive audio, a scent design layer, and a scripted six-minute experience released on a five-minute cycle.
03
Execution
Custom fabrication in three cities, 72-hour install, and a hostess team trained on both product and pacing.
04
The Outcome
Highest booth dwell-time at the fair, 12,000 qualified leads, and a 3× social share rate versus the client's benchmark.
34K
Visitors
12K
Qualified leads
6 min
Experience cycle
3×
Share rate
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Services deployed —ConceptFabricationImmersiveLead capture
