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Aurora — Product Reveal
Automotive / Launch · Global / 2024
A global product launch, rendered as a live film.
01
The Challenge
Reveal a flagship EV to a global press audience with a moment that would carry the launch narrative for the next twelve months of media.
02
The Solution
A single-take reveal built around a rotating stage, projection-mapped canopy and a live orchestra — designed for the phone-camera angle first, the stage angle second.
03
Execution
Five weeks of previz, three days on-site rehearsal, and a broadcast switch feeding thirty regional press outlets simultaneously.
04
The Outcome
6.4M livestream views, 940 pieces of earned coverage in the first week, and the campaign's most-shared moment on social.
6.4M
Livestream
940
Press pieces
30
Live outlets
1
Take
◉ Gallery
Services deployed —ConceptStage designPrevizBroadcast
