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Night Grand Prix Fan Zone
Sports / Sports · Activation / 2025
A 4-day motorsport city inside a city.
01
The Challenge
Build a fan destination adjacent to a live circuit that could handle 45,000 guests per day without disrupting race operations or broadcast.
02
The Solution
A layered zoning strategy split the footprint into performance, brand, culinary and family districts, each with its own arrival wave and dwell target.
03
Execution
Modular fabrication allowed a five-day build. A unified radio network across nineteen vendors kept guest experience continuous during and after each race session.
04
The Outcome
Zero incidents, a 4.7/5 guest satisfaction score, and the highest single-day attendance in the event's history.
180K
Guests
19
Vendors coordinated
0
Incidents
4.7
CSAT / 5
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Services deployed —ZoningFabricationGuest experienceCommand
